BACKGROUND
One key element of product-led growth is a consumer product-quality user experience. This drives users through the standard PLG flywheel.
- Good UX makes Optimize's value proposition clear for evaluators
- Simple UX is quick to learn for beginners
- Smooth UX makes standard workflows delightful for regulars
- Attractive UX helps champions demo and share their experience in an impactful way
GOAL
- Evaluate the current state of the Optimize user experience through the perspectives of team members, stakeholders, and customers.
- Provide concrete evidence supporting an additional FE developer on the Optimize team
ACCEPTANCE CRITERIA
- Synthesis of the current state of UX
- Anecdotes of the business impact of Optimizes current UX
- Recommended investment areas for 2022
- Presented to Optimize team
- Can be presented to Products leadership
- Can be presented to Marketing and other stakeholders
HINT
- Use the #optimize-feedback channel
- Perform user testing of core workflows with non-users (e.g. CSM, sales, marketing, backoffice employees)
- Review the Feedback page in Optimize Confluence space
- Bring pointed questions or user testing activities to customer calls
Design Task
L3 - Default