Why?
Our OKR dashboard doesn't measure actual conversion rate from an email, but rather loosely correlates sending alerts with pageviews.
Allow us to directly attribute a pageview or session to an email.

Attribution 101
UTM crash course
Scope:

• Minimum: Hard-code utm_source=alert into all alert URLs
• Ideal - can be moved to a different ticket: Modify the alert link to include query parameters for utm_source and utm_medium
  https://bru-3.optimize.ultrawombat.com/e8a483ea-a2b3-443e-9564-957ba006208d/#/collection/3bd86ad2-22ca-4053-80e4-07395c982170/dashboard/a7915593-1756-4c60-a2e0-71bfa045a944/report/5761bdb7-f8a7-4c0d-875b-33be90dcbf13?utm_source=alert_new_triggered&utm_medium=email

Options:
utm_source: alert_new_triggered, alert_reminder, alert_resolved
utm_medium: email, webhook