• 2
    • Not defined
    • 3 - Expected

      Why?
      Our OKR dashboard doesn't measure actual conversion rate from an email, but rather loosely correlates sending alerts with pageviews.
      Allow us to directly attribute a pageview or session to an email.

      Attribution 101
      UTM crash course
      Scope:

      Options:
      utm_source: alert_new_triggered, alert_reminder, alert_resolved
      utm_medium: email, webhook

        This is the controller panel for Smart Panels app

            [OPT-6148] Track notification-initiated sessions

            Eric Lundberg created issue -
            Eric Lundberg made changes -
            Description Original: *Why?*
            OPT-6147 implements tracking of individual events, but doesn't track cumulative number of shared entities. If we had this information, we'd be able to correlate sharing with other overall behavior (upsell, pageviews, users per organization) to see its impact and validate that it's a high-value action.
            This is not critical to OKR success, so should not interrupt existing work.

            *Scope:*
            Add the number of shared entities (shared dashboards and reports, preferably separately) to the Heartbeat job so we can track it
            New: *Why?*
            Our [OKR dashboard|https://eu.mixpanel.com/project/2665743/view/3203023/app/funnels#view/28989836/kr-2-notification-conversion/originDashboard:(id:3045905,title:'Optimize%2520KPIs%2520(Q2%2520Focus)'),v:2] doesn't measure actual conversion rate from an email, but rather loosely correlates sending alerts with pageviews.
            Allow us to directly attribute a pageview or session to an email.

            [Attribution 101|https://medium.com/swlh/link-tracking-in-depth-for-digital-marketers-af7eacbc26e6]
            [UTM crash course|https://www.spinutech.com/digital-marketing/analytics/conversion/what-are-utm-codes-utm-tracking-explained/#:~:text=Successful%20marketers%20use%20many%20tools,of%20traffic%20to%20a%20website.]
            *Scope:*

            https://bru-3.optimize.ultrawombat.com/e8a483ea-a2b3-443e-9564-957ba006208d/#/collection/3bd86ad2-22ca-4053-80e4-07395c982170/dashboard/a7915593-1756-4c60-a2e0-71bfa045a944/report/5761bdb7-f8a7-4c0d-875b-33be90dcbf13?utm_source=alert_new_triggered&utm_medium=email


            utm_source: {{alert_new_triggered}}, {{alert_reminder}}
            utm_medium: {{email}}, {{webhook}}
            Labels Original: current_release potential_for_3.9 New: potential_for_3.9
            Eric Lundberg made changes -
            Description Original: *Why?*
            Our [OKR dashboard|https://eu.mixpanel.com/project/2665743/view/3203023/app/funnels#view/28989836/kr-2-notification-conversion/originDashboard:(id:3045905,title:'Optimize%2520KPIs%2520(Q2%2520Focus)'),v:2] doesn't measure actual conversion rate from an email, but rather loosely correlates sending alerts with pageviews.
            Allow us to directly attribute a pageview or session to an email.

            [Attribution 101|https://medium.com/swlh/link-tracking-in-depth-for-digital-marketers-af7eacbc26e6]
            [UTM crash course|https://www.spinutech.com/digital-marketing/analytics/conversion/what-are-utm-codes-utm-tracking-explained/#:~:text=Successful%20marketers%20use%20many%20tools,of%20traffic%20to%20a%20website.]
            *Scope:*

            https://bru-3.optimize.ultrawombat.com/e8a483ea-a2b3-443e-9564-957ba006208d/#/collection/3bd86ad2-22ca-4053-80e4-07395c982170/dashboard/a7915593-1756-4c60-a2e0-71bfa045a944/report/5761bdb7-f8a7-4c0d-875b-33be90dcbf13?utm_source=alert_new_triggered&utm_medium=email


            utm_source: {{alert_new_triggered}}, {{alert_reminder}}
            utm_medium: {{email}}, {{webhook}}
            New: *Why?*
            Our [OKR dashboard|https://eu.mixpanel.com/project/2665743/view/3203023/app/funnels#view/28989836/kr-2-notification-conversion/originDashboard:(id:3045905,title:'Optimize%2520KPIs%2520(Q2%2520Focus)'),v:2] doesn't measure actual conversion rate from an email, but rather loosely correlates sending alerts with pageviews.
            Allow us to directly attribute a pageview or session to an email.

            [Attribution 101|https://medium.com/swlh/link-tracking-in-depth-for-digital-marketers-af7eacbc26e6]
            [UTM crash course|https://www.spinutech.com/digital-marketing/analytics/conversion/what-are-utm-codes-utm-tracking-explained/#:~:text=Successful%20marketers%20use%20many%20tools,of%20traffic%20to%20a%20website.]
            *Scope:*
            * Minimum: Hard-code {{utm_source=alert}} into all alert URLs
            * Ideal - can be moved to a different ticket: Modify the alert link to include query parameters for utm_source and utm_medium
            https://bru-3.optimize.ultrawombat.com/e8a483ea-a2b3-443e-9564-957ba006208d/#/collection/3bd86ad2-22ca-4053-80e4-07395c982170/dashboard/a7915593-1756-4c60-a2e0-71bfa045a944/report/5761bdb7-f8a7-4c0d-875b-33be90dcbf13?utm_source=alert_new_triggered&utm_medium=email

            Options:
            utm_source: {{alert_new_triggered}}, {{alert_reminder}}
            utm_medium: {{email}}, {{webhook}}
            Joshua Windels made changes -
            Status Original: Open [ 1 ] New: In Development [ 10312 ]
            Joshua Windels made changes -
            Assignee Original: Joshua Windels [ joshua.windels ] New: Sebastian Bathke [ sebastian.bathke ]
            Status Original: In Development [ 10312 ] New: In Review [ 10212 ]
            Joshua Windels made changes -
            Assignee Original: Sebastian Bathke [ sebastian.bathke ] New: Helene Waechtler [ helene.waechtler ]
            Eric Lundberg made changes -
            Description Original: *Why?*
            Our [OKR dashboard|https://eu.mixpanel.com/project/2665743/view/3203023/app/funnels#view/28989836/kr-2-notification-conversion/originDashboard:(id:3045905,title:'Optimize%2520KPIs%2520(Q2%2520Focus)'),v:2] doesn't measure actual conversion rate from an email, but rather loosely correlates sending alerts with pageviews.
            Allow us to directly attribute a pageview or session to an email.

            [Attribution 101|https://medium.com/swlh/link-tracking-in-depth-for-digital-marketers-af7eacbc26e6]
            [UTM crash course|https://www.spinutech.com/digital-marketing/analytics/conversion/what-are-utm-codes-utm-tracking-explained/#:~:text=Successful%20marketers%20use%20many%20tools,of%20traffic%20to%20a%20website.]
            *Scope:*
            * Minimum: Hard-code {{utm_source=alert}} into all alert URLs
            * Ideal - can be moved to a different ticket: Modify the alert link to include query parameters for utm_source and utm_medium
            https://bru-3.optimize.ultrawombat.com/e8a483ea-a2b3-443e-9564-957ba006208d/#/collection/3bd86ad2-22ca-4053-80e4-07395c982170/dashboard/a7915593-1756-4c60-a2e0-71bfa045a944/report/5761bdb7-f8a7-4c0d-875b-33be90dcbf13?utm_source=alert_new_triggered&utm_medium=email

            Options:
            utm_source: {{alert_new_triggered}}, {{alert_reminder}}
            utm_medium: {{email}}, {{webhook}}
            New: *Why?*
            Our [OKR dashboard|https://eu.mixpanel.com/project/2665743/view/3203023/app/funnels#view/28989836/kr-2-notification-conversion/originDashboard:(id:3045905,title:'Optimize%2520KPIs%2520(Q2%2520Focus)'),v:2] doesn't measure actual conversion rate from an email, but rather loosely correlates sending alerts with pageviews.
            Allow us to directly attribute a pageview or session to an email.

            [Attribution 101|https://medium.com/swlh/link-tracking-in-depth-for-digital-marketers-af7eacbc26e6]
            [UTM crash course|https://www.spinutech.com/digital-marketing/analytics/conversion/what-are-utm-codes-utm-tracking-explained/#:~:text=Successful%20marketers%20use%20many%20tools,of%20traffic%20to%20a%20website.]
            *Scope:*
            * Minimum: Hard-code {{utm_source=alert}} into all alert URLs
            * Ideal - can be moved to a different ticket: Modify the alert link to include query parameters for utm_source and utm_medium
            https://bru-3.optimize.ultrawombat.com/e8a483ea-a2b3-443e-9564-957ba006208d/#/collection/3bd86ad2-22ca-4053-80e4-07395c982170/dashboard/a7915593-1756-4c60-a2e0-71bfa045a944/report/5761bdb7-f8a7-4c0d-875b-33be90dcbf13?utm_source=alert_new_triggered&utm_medium=email

            Options:
            utm_source: {{alert_new_triggered}}, {{alert_reminder}}, {{alert_resolved}}
            utm_medium: {{email}}, {{webhook}}
            Helene Waechtler made changes -
            Assignee Original: Helene Waechtler [ helene.waechtler ] New: Cigdem Ilhan [ cigdem.ilhan ]
            Status Original: In Review [ 10212 ] New: In Test [ 10004 ]
            Cigdem Ilhan made changes -
            Assignee Original: Cigdem Ilhan [ cigdem.ilhan ]
            Resolution New: Fixed [ 1 ]
            Status Original: In Test [ 10004 ] New: Done [ 10010 ]
            Omran Abazeed made changes -
            Fix Version/s New: 3.9.0-alpha1 [ 17697 ]

              Unassigned Unassigned
              eric.lundberg Eric Lundberg
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                Created:
                Updated:
                Resolved: